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Measuring Social Media Return of Investment (ROI)
Social marketing was conceived as a concept by the marketing gurus Philip Kotler and Gerald Zaltman of Kellogg School of Management, Northwestern University in 1971. These marketers defined it as “...
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The Value For Engagement
The Value For Engagement is a new marketing study and book by Donatella Padua, which looks into the elements of Trust, Social Relations and Engagement in understanding customer behaviour on the...
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