Measuring Social Media Return of Investment (ROI)
Social marketing was conceived as a concept by the marketing gurus Philip Kotler and Gerald Zaltman of Kellogg School of Management, Northwestern University in 1971. These marketers defined it as “...
View ArticleThe Value For Engagement
The Value For Engagement is a new marketing study and book by Donatella Padua, which looks into the elements of Trust, Social Relations and Engagement in understanding customer behaviour on the...
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